Lindsey Breeden. A Unique Evolution.
- Creative Director
- Manager
- Designer
- Artist
- Programmer
- Composer
- Editor
- Copywriter
- Animator
life in 2.0. the individuals' brand.
the separation between the corporate brand and the individuals' desire for singularity.
We are seeing an interesting trend developing in the age of social networking, blogs, and content delivery. For many years the concept has been for large corporations to develop internet brand and marketing campaigns for a generalized demographic.
Today, end users are no longer experiencing the internet in the same ways they did 5 years ago. Speeds are faster, technology is better, content is available in greater numbers. With the advent of social networking sites such as Myspace and Facebook, users now are seeking individual interaction. This is where the new concept of brand development comes into play. We must find the balance between brand individuality and maintaining the corporate image and company growth.
Find out more about MY brand. It's been in the works for 28 years now.Read more
